Influencer Marketing News

What campaigns go viral on social media?

Published on April 19, 2023

Social media has become a powerful platform for marketers to promote their brands and products. With billions of active users, social media offers an unparalleled opportunity for businesses to reach a large audience in a short amount of time. One of the most coveted achievements for marketers on social media is having a campaign go viral. But what makes a campaign go viral on social media? In this article, we will explore the key ingredients that contribute to a successful viral campaign.

Emotional Appeal

Emotions play a powerful role in the decision-making process of consumers. Campaigns that evoke strong emotions such as joy, humor, anger, or sadness have a higher chance of going viral. Emotional campaigns resonate with people and can lead to increased engagement and sharing. Emotional appeal is often achieved through storytelling, creative visuals, and relatable content.

Unique and Creative Content

In a sea of content on social media, campaigns that stand out as unique and creative have a higher chance of going viral. Unique content captures people’s attention and is more likely to be shared. Campaigns that use innovative techniques such as interactive elements, user-generated content, and trending topics are more likely to gain traction and generate buzz.

Timeliness and Relevance

Timeliness and relevance are crucial factors for campaigns to go viral. Campaigns that tap into current events, cultural trends, or societal issues have a higher chance of resonating with people and generating a response. Brands that are able to stay current and adapt to changing trends can create campaigns that feel authentic and relevant to their audience.

Influencer Endorsement

Influencer marketing has become a popular way for brands to reach their target audience on social media. Influencers are trusted by their followers and can help generate buzz and increase engagement for a campaign. Brands that partner with the right influencers can leverage their reach and credibility to create a successful viral campaign.


The success of a viral campaign depends on its shareability. Campaigns that are easy to share and spread quickly have a higher chance of going viral. This is achieved through social media optimization, such as including social media sharing buttons, creating short and snappy headlines, and using hashtags.

User Participation

Campaigns that involve user participation can also go viral on social media. User-generated content, contests, and challenges encourage people to engage with the campaign and share their experience. This increases the reach of the campaign and creates a sense of community around the brand.


Authenticity is a critical factor for campaigns to go viral. People can spot inauthentic content from a mile away and are less likely to engage with it. Brands that create campaigns that feel authentic, honest, and transparent have a higher chance of generating a positive response.

Campaigns that go viral on social media are those that appeal to people’s emotions, stand out with unique and creative content, tap into current trends, leverage influencer endorsement, are easy to share, involve user participation, and feel authentic. Brands that incorporate these elements into their campaigns have a higher chance of creating content that resonates with their target audience and generates a positive response. By understanding what makes a campaign go viral, marketers can create more effective social media campaigns that deliver results.

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